BEHIND THE SCENES: MEET OUR INFLUENCER MUSES

Our SS19 campaign was a wonderful celebration of the everyday woman – whether a mother, grandmother or businesswoman, we wanted to represent all of our fabulous and loyal customers within this campaign and in doing so, selected seven influencers who truly evoke who the Fiorelli woman is.


The faces of our campaign are an inspiration to us, their families and followers:

1. Emma Hartridge a.k.a. @mumofmadlads

Emma Hartridge in Bethnal Black Iris

Mother of 2 and Insta blogger, Emma is a fun-loving and hardworking mum who loves to run around with her boys (including her husband), while sharing her style tips with her growing audience.  Emma wears the Bethnal in Iris print.

 2. Lucia Whitehouse a.k.a @grandmother_pukka

Lucia Whitehouse in the Clarendon in Toffee Mix


The bubbly, vibrant and brilliant Lucia is the ultimate Insta gran. Mother of mega-blogger Anna Whitehouse @mother_pukka, Lucia shares all areas of her busy life in an energetic and humorous way to her friendly followers. Lucia wears the Clarendon in Toffee Mix.

3. Chloe Elliott a.k.a. @chloeincurve

Chloe Elliott in Mila in Black

The beautiful Chloe Elliott is not only a driving force within the online space (winner of Blogsphere’s Fashion Influencer of the Year 2018), but she also channels strong body positivity and provides timeless style tips for women of all shapes and sizes. We should also mention that she had a broken ankle and still absolutely owned the set. Chloe wears the Mila in Black.

4 & 5. Becky Edwardsa.k.a. @mother_like_no_other & Liza Prideaux a.k.a @lizaprideaux

Becky Edwards in the Bella in Finsbury Print and Liza Prideaux in the Ellla in Nude

Yummy mummy to 2 beautiful girls, businesswoman Becky speaks honestly to her online community about the strengths and triumphs of motherhood. She’s also set up ‘Mother Like No Other’, a clothing site stocking motif t-shirts and apparel with fun and tongue-n-cheek quotes to remind all mothers that they are like no other.  Becky wears the Bella in Finsbury Print. (right)

Beautiful and blooming 3rd time mummy-to-be Liza is a ray of sunshine. At six months pregnant she still finds time to have fun with her husband and two lovely boys while maintaining her online presence, all while looking amazing. Liza wears the Ella bag in Nude. (left)

6. Bibiana Yetty a.k.a @bibianayetty

Bibiana Yetty in the Taylor Crossbody in Toffee Mix

Family and lifestyle vlogger and mother of 3 Bibiana is a fun-loving sweetheart. Devoting time to having fun with her family and sharing useful home and family hacks, she really is an advocate for the modern working mum. Bibiana wears Taylor Crossbody in Toffee Mix.


7. Laura Byrne a.k.a bellesboutique

Laura Byrne in the Taylor Crossbody in black


Sharing tips on parenting, beauty and lifestyle content creator Laura is a true supporter of chasing your dreams and balancing work and family life. The gorgeous mother of 2 and active vlogger really is the ultimate DIY mum. Laura (right) wears the Taylor Crossbody in Black. Becky (left) wears the Robyn in Black.

Follow us on our social channels and sign up to our emails to keep up to date with these lovely ladies, and don’t forget to let us know what you use your #FiorelliFor.